IDEO Play Lab: Techie Games
Game Design x AI to create engaging hybrid experiences spanning physical, digital, and AI
Highlights
Led sprint with UX and toy designers, mapping tech and toy trends to opportunities for divergent brainstorms and rapid concept development across 2 week sprints to get to client pitches with toy companies.
These are still under NDA but what I can talk about is:
- Pioneering methods for tightening iteration loops with using LLMs to prototype games and sharing with team to apply on broader product design projects.
- Making smack talking AI and leaning in on behavior and personality design in AI (and the existential questions that come with it).
- Live testing and iteration to identify techniques for keeping players engaged and in the flow when engaging across devices or hybrid physical-digital contexts. Also a chance to push prototyping skills, designing and building hybrid experiences mixing physical, digital, and even AI for engaging games.
- Getting meta and testing AI vs designers vs designers + AI in a real brainstorm context to identify gaps and opportunities for where AI helps vs hinders in design process.
- Using games as an educational tool to help others learn and use AI as a tool.
Read more about how game design can improve AI experiences on the IDEO blog I co-wrote